IMPACT: Changes Lives and Changed Conditions

Vicki Clark leads a group exercise for members at
the October Annual General Meeting

Vicki Clark, our guest speaker at the October Annual General Meeting, began her presentation with a group exercise that challenged  members to describe the JLC without using internal acronyms or program names.   As the responses from each group were read aloud, it was immediately apparent that this is the way we should describe the JLC and our programs.  

Using the example of our next Impact Event of collecting feminine hygiene products for The Alex at the November GM, the JLC will be “supporting young at-risk women in Calgary by building their self-esteem, dignity and removing the trade-off of personal hygiene versus other essential needs.” 

By avoiding the use of internal language, Vicki coached the membership to effectively communicate the impact of the JLC within the Calgary community, by describing how we change lives and conditions for at-risk groups.  Vicki then introduced the membership to the four areas of issue-based community work;

Direct Service – hands-on programs

In-Direct Service – collections and donations

Capacity Building – resource and fund development

Advocacy – focus on all levels of the issue within the community

Vicki also addressed transition of Junior League community programs from building “branded programs” that are transitioned to community groups, to development of sustainable partnerships that address a specific issue in order to change lives and conditions within the community.  The focus now must not be on what JLC can do for our partners, but instead what we can do with partners. 

Early the following morning, Vicki facilitated a program development workshop attended by several Junior League of Calgary members. The group worked through AJLI’s Issue-Based Community Impact Model for program development to address the issue of at-risk youth in Calgary.

The outcome of the workshop was a framework to guide further development of a focus on three key areas that fall under the issue of at-risk youth in Calgary; effective parenting, development of life skills and nutritional health and wellness.

Jocelyn Egden